Now for the first time surfers can hold the fins, flex them, feel how light they are, and even learn about them with out first hand ... surfers can enjoy a hands-on look, touch, feel, the Futures experience, which helps increase the comfort level of choosing the right fin for every surfer! Along with being a

New model from Shane Rueber at SR Surf Designs! The "Hyperskate" boasts a fast quad fin set up, super wide, and super fast suited for small to medium waves ... summer board definitely! Available from 5'6 to 6'6 and in store now!

Aloha Boardshop Team Rider (skateboard) with his new old school deck and wheel flashback from the 80 's ...

The shirt says it all: Mahalo ... Aloha ... Hawaii! Check out the latest in local gear that we have brought in exclusively at the shop ... available in a variety of sizes, colors, and Aloha spirit!! (click on image to see it in large format) Mahalo and Aloha ! mahalohawaii™ by Lance Redding, Ding Designs

If you know anything about surfing and sun from the 80s, you may remember Zinka, the colored zinc oxide sunblock that lifeguards wore on their nose, and almost everyone on the beach wore on their faces. It's back and in style again ... and we are one of the rare shops on Oahu that stock it

Get ready to drool over this beauty of a board, an original Dick Brewer "True Brew" Hawaii Chamber Balsa. It is what can only be described as "The Master" at his very best! (9'4, 20 3/4, 3 1/4) ... We still can't stop touching this stick! Come on in and see for yourself!

SUMMER SURF is just getting warmed up people, and we have a fresh batch of "surf into summer" surfboards to get your groove on ... check the pictures out and check them out at the shop ... we know you want to! The "Stubby" Back by Popular Demand (5 '7, 21, 2 7/8) The always popular "Quad"

Check out the latest surfboards in the shop ... just in time for the summer swells! Come in and see them in person ... Donald Takayama Model "In the Pink" Cadillac Noserider (9'0, 22 1/2, 3) Mitsu Fugu Mean Puffer Fish (7'6, 21 1/2, 2 7/8)   2+1  All around fun fun fun board Shane Rueber

Hawaiian records and folklore provide a much more impressive insight into the incredible fitness and bravery of the Hawaiian Kings as surfers. Stories indicate that the ancient Hawaiians rode huge waves on the Olo and villagers rode the Alaia board designs with excellent skill. Do you have what it takes to master one? Alaias have hit

You asked for it, you got it! Now available in-store is the wonder of science and surfboard protection: SOMA AIRBAGS! The SOMA board bag is the most protective, lightweight, compact, durable and versatile bag in the world. Any surfer that has traveled by plane, train or bus, knows the importance of packing your boards properly. The