Aloha Boardshop Team Rider and staff received great news at the HIC surf competition at Barber's Point ... Jun Aota claimed 1st place for the longboard competition, and placed 3rd for the short board event. Congratulations Jun!

The shirt says it all: Mahalo ... Aloha ... Hawaii! Check out the latest in local gear that we have brought in exclusively at the shop ... available in a variety of sizes, colors, and Aloha spirit!! (click on image to see it in large format) Mahalo and Aloha ! mahalohawaii™ by Lance Redding, Ding Designs

If you know anything about surfing and sun from the 80s, you may remember Zinka, the colored zinc oxide sunblock that lifeguards wore on their nose, and almost everyone on the beach wore on their faces. It's back and in style again ... and we are one of the rare shops on Oahu that stock it

Bomber Floating Eye Wear’s official website (here) boldly claims that these sunglasses define the standard for extreme lifestyle eye wear. With such a promising claim, we at iJS just had to see what these glasses could do as far as surfing is concerned. After all, being designed by world champion jet ski racer (directly quoted from the